CASE STUDY
Mandrea Music Festival
Annual event, Italy
Visual Identity, Print, Web Strategy, Web Build, Web Development, PR, and Advertising Campaign
Tell me more
The festival needed to establish itself as a recognised brand in the sector, to cater to an international audience aligned with the style of music and ethos of the event.
About the website
The Website needed to handle the ticket sales, deliver important and specific information to paid customers, as well as deliver an excellent user experience while representing the event's offerings.
View Website FULL PROJECT TAKEAWAYS
Full Project Overview
This project has undergone considerable annual evolution since 2013. Mandrea is a small international music festival taking place in a unique natural beauty spot in the Italian mountains overlooking Lake Garda. The visual identity of the event has been honed and the website has undergone considerable changes.
The project has involved PR and social media advertising, working with designers, artists, photographers and videographers, print advertising, and poster and flyer distribution.
OWMC has played an active roll in helping direct the marketing efforts and producing a large proportion of the marketing material.
Website highlights:
• Responsive design
• Content automation
• Metadata optimisation
• WooCommerce ticket sales
• User-friendly administration
A selection of posters from over the years.
"OWMC has provided fundamental marketing support since our inception. We are very proud of what we have accomplished together."