The discovery phase of the process is often the most under appreciated and can disproportionately affect success or failure. For this reason, it is a primary focus. A more in depth overview of this phase of the process is available here. Please get in touch for access.
INITIAL MEETING
- Terms of engagement.
- Define discovery costs and suggest a range for delivery based on assumptions.
DISCOVERY
Intro
- Why are we all here?
- Intro to the whole process
- Mistakes to avoid at inception
- Strategy definition
Brand Attributes
- Concepts to understand
- Brand Attributes Exercise
- Prioritise attributes
- Findings
User Definition
- Profiles
- Categorise
Business Goals
- List for each user
- Prioritise
Conclusion: The Brief
- Design and Development requirements (form and functions)
DESIGN
- Stylescapes
- Prioritise features according to business goals
- Site Maps & Wireframes
- Comps and proofs
DEVELOPMENT
- Content Strategy
DELIVERY